In recent years, even in Italy we have seen the diffusion and use of interactive totems in the catering sector and the HORECA market.
Their diffusion made smarter by the evolution of customers’ digital skills and by greater trust in smart payment methods, has in fact facilitated the propensity by many catering brands to adopt totems for orders, i.e. touch screen totems specific to allow the customer to carry out self-service ordering and payment.
A necessary step for many restaurants with fast service, to continue to recognize the value of their customers, changed and with increasingly digital service needs, such as quick ordering and payment in complete autonomy.
The best known is undoubtedly the McDonald’s case.
The McDonald’s kiosk
Today anyone who goes to McDonald’s will be able to notice a series of very characteristic totems inside, in the shape of a large tablet suspended from the ground, with which it is possible to see the proposed menu, compose the order trolley with a simple touch of the display.
After selecting the products from the menu, the system asks you to indicate the table where you want to sit and see your tray delivered. For credit card holders, it is possible to pay for the order using the integrated POS; otherwise a receipt is issued with which to go to the cash desk for payment.
Low prices, fast and efficient service, a large amount of choice and standardized and reliable products are elements that make up the McDonald’s value proposition. The use of interactive totems for ordering adds a good level of innovation for McDonald’s consumers, guaranteeing maximum speed of ordering and payment.
Plus, thanks to the ordering interface, it’s easy to discover that it’s not just sandwiches and chips. But also fruit, salads, desserts and additional products with truly captivating prices.
The model has also been adopted by other realities, adopting more or less different totem models, and customized digital menus customized on their own brand.
Advantages of the self-ordering strategy
Surely the possibility of avoiding queues and speeding up ordering is something that is in fact appreciated by everyone, both by customers and by managers who can occupy their resources in accurately packaging orders.
The ability to quickly update menus, prices and descriptions based on your offer is something that goes in the direction of transparency for customers in terms of information on ingredients and allergens.
The easy order mode then does the rest: more descriptions, the possibility of combining dishes as desired, making changes in complete comfort, personalizing the menu or modifying the quantities as desired, and finally paying comfortably, makes everything very smart and appreciated by the new generations.
Of course, we must not neglect a good and frequent cleaning of the display. But for this there are specific sanitizing products for touchscreens with which everything becomes clean again in a few seconds.
Characteristics of the totem kiosk to use
There are different types of products, which differ substantially in:
- type of anchoring, whether to the floor or to a bracket (ceiling or floor)
- single sided or double sided
- vertical or horizontal display
- display size
Depending on the type of room, it is possible to make these considerations and choose the best model, bearing in mind the number of ordering stations to be installed and the accessibility and space area to be ensured.
The Kiosk Easy interactive totem was designed precisely to meet the needs of the catering and self-service market.
It is also possible to request a complete product customization, a completely new solution focused on the customer’s brand, from the idea to the final product. A custom project.
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Support the growth of your fast food restaurant.Do you want to adopt a self-ordering strategy, so as to speed up orders and satisfy the customers of your restaurant in a new way? Book a call with one of our employees and describe your project to us. |
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Support the growth of your fast food restaurant.Do you want to adopt a self-ordering strategy, so as to speed up orders and satisfy the customers of your restaurant in a new way? |
