Understanding whether your company website is really generating results is one of the most important (and most overlooked) questions for those who manage the business.
Many companies invest thousands of euros in the creation and management of the site, assuming that just being online is enough to attract new customers. But the reality is different: a site can exist… without producing anything.
Knowing whether your site is really working – that is, whether it brings qualified traffic, commercial contacts and concrete opportunities – is not always easy. But ignoring it can mean continuing to waste precious time and resources.
In this article we guide you step by step to understand whether your site is working for you or not, and above all what to do immediately to correct the course.
5 clear signs that your site is not working
If you recognize one or more of these signs, it means that your website needs targeted interventions.
Understanding these signs is not trivial: it requires a critical eye, a certain familiarity with the data and, often, also specific skills in the field of digital marketing.
The data collected through analysis tools, customer feedback and user behavior are fundamental indicators for evaluating whether your site is really contributing to business objectives. Ignoring or underestimating them can mean losing competitiveness and concrete opportunities.
- Few contact requests
if you receive visits but very few requests for information or quotes, it is a clear sign of problems in the structure, clarity or communication of the site. - Decrease or stagnation of traffic
a healthy site should see gradual growth over time. If Google Analytics shows a steady decline or prolonged stagnation, you need to take action. - Low visibility on search engines
try searching for your products or services on Google. If your site is not easily found in the results, your SEO positioning needs improvement. - High bounce rate
If most users leave your site after a few seconds without browsing further, it means that the site is not communicating immediate value. On average, a bounce rate above 55-60% can indicate problems with the user experience, content structure or loading speed (source: HubSpot).
Additionally, according to Google, 53% of users abandon a site if it takes more than 3 seconds to load.
A slow or confusing website can cause frustration and lead to missed conversion opportunities. - Negative feedback or difficulties reported by customers
phrases like “I can’t find what I’m looking for” or “your site is confusing” are important red flags.
How to quickly check the health of your website
Before thinking about changes or investments, it’s important to understand where you are at. Fortunately, you don’t need complex or expensive tools to get started: there are simple, free and accessible tools that can help you assess whether your site is working properly or not.
These tools allow you to monitor traffic, analyze visibility on Google and evaluate user experience quickly and intuitively.
Here are three essential tools to start with:
- Google Analytics
check traffic trends, most viewed pages and conversions (requests, registrations). - Google Search Console
check visibility on Google and which terms users use to find you. - Google PageSpeed Insights
quickly measure the speed of your site. Long loading times drastically penalize results and conversions.
Make a short checklist:
- Has traffic increased or decreased in the last 6 months?
- How many contact requests or conversions do you receive compared to visits?
- Is your site easily found by searching for your services on Google?
- Does the site load in less than 3 seconds?
What to do immediately if your site doesn’t bring results
If you find yourself with active warning signs, here’s where to start to solve them concretely:
1. Basic SEO optimization
Start with the most important keywords for your business. Make sure each page is clear, contains the correct keywords and has captivating titles and descriptions.
2. Visual improvement and functional designThe design must not only be beautiful, but effective.
Check whether the most important information on the site (contacts, services, products) is immediately visible and easily clickable. A clear design converts better.
3. Clarity in texts and simplified navigation
Reduce complexity: short, clear texts focused on benefits. Simple and intuitive menu, avoid superfluous or redundant pages.
4. Clear and inviting Call to Action
Make sure that each page has at least one clear and direct CTA (e.g. request a quote, contact us, sign up for the newsletter).
Real case study: how a medium-sized company increased results by 45%
For example, one of our client companies in the manufacturing sector complained about few contacts from the site despite good traffic.
After a targeted intervention on the clarity of the design and basic SEO, in just 3 months it increased contact requests by 45%, obtaining quality customers and new business opportunities.
What to do now: take action now and improve your site’s results
If you’ve noticed the signs we’ve seen above, don’t wait any longer.
An ineffective website isn’t just a technical problem: it’s a real loss of opportunities, customers and revenue.
The longer you wait, the more likely you are to see your competition acquire customers for you.
 | Request our free site check-up now.One of our experts will quickly and thoroughly analyze your site, identifying exactly where and how to intervene to obtain immediate and concrete improvements in results. |
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Request our free check-up now site.One of our experts will quickly and thoroughly analyze your site, identifying exactly where and how to intervene to obtain immediate and concrete improvements in results. Request your free check-up now
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