Why Google’s algorithm fits with inbound marketing

07 October 2013

As many will know, on September 26, 2013 Google, on the occasion of its 15th birthday, announced the introduction of a new algorithm called Hummingbird (= hummingbird).

The new algorithm refines the results produced by the previous Penguin and Panda and represents the biggest improvement that Google has made to its search engine since 2009. Its effect already manifests itself on 90% of the results .

Google has declared that the new algorithm wants to be “precise and fast” especially on searches for “long tail” phrases, fielding a more refined semantic search.
Long tail keywords are those phrases consisting of 3 or more terms and which, compared to the more generic and single keywords, generate a higher volume of access to the site.

In practice, Google refines its indexing tool for complex searches. This is a new algorithm, which however includes some elements of the previous Penguin and Panda and the more than 200 parameters used by Google for positioning the results found.

Now Google passes from the simple search of the words present in the pages to their meaning, thus allowing to obtain results closer to the expectations of the users.

Things will then change at the SEO level. Pages with good, high-quality and original content will be rated more and more. In practice, it is necessary to implement valid inboud marketing activities: create the right content, which is remarkable for users, which captures the right target, which knows how to respond to needs with valuable information.

The next step: talk to one of our consultants or find out about our inbound marketing service.

Image credit: wikipedia