{"id":1341,"date":"2019-05-14T06:38:30","date_gmt":"2019-05-14T06:38:30","guid":{"rendered":"https:\/\/kioskdigital.it\/blog\/?p=1341"},"modified":"2022-04-29T17:40:07","modified_gmt":"2022-04-29T15:40:07","slug":"come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale","status":"publish","type":"post","link":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/","title":{"rendered":"Come unire lo shopping online e offline per una ottimale esperienza omnicanale"},"content":{"rendered":"

Oggi ci troviamo di fronte a clienti che conoscono le caratteristiche dei prodotti ben prima di recarsi nel punto vendita. Grazie al web, il cliente \u00e8 molto pi\u00f9 informato di prima e ci\u00f2 gli permette di fare valutazioni e scelte di acquisto lontane dal punto vendita.
Come unire lo shopping online e offline per una ottimale esperienza omnicanale \u00e8 ormai un tema di discussione frequente su molti tavoli. Questo sia per gli inevitabili vantaggi commerciali che essa porta, sia per la presenza ormai di numerosi e differenti casi di successo.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

L\u2019intento di agevolare gli acquisti e di renderli self-service \u00e8 gi\u00e0 visibilmente applicato anche in ambiti apparentemente difficili, come quello della vendita di auto di lusso.<\/p>\r\n

\u00a0<\/h4>\r\n

 <\/p>\r\n

Shopping ibrido: il caso Autobahn Motors<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n

Autobahn Motors<\/a><\/span> di Singapore\u00a0riesce ad unire lo shopping online e offline offrendo una ottimale esperienza omnicanale.<\/p>\r\n\r\n\r\n\r\n

In una citt\u00e0 dove lo spazio scarseggia e i costi degli spazi espositivi sono in cresita,\u00a0Autobahn Motors, rivenditore di auto usate di super lusso, ha trovato una soluzione. Realizzare una vending machine per automobili imponente e tecnologicamente avanzata.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Al posto della tradizionale area espositiva di auto come Ferrari, Lamborghini, Bentley, vi \u00e8 un concept innovativo: una vending machine di 45 metri di altezza.
Una torre di 15 piani automatizzata che gestisce un\u2019esposizione totale di ben 60 auto di lusso e che\u00a0offre una esperienza di acquisto davvero rivoluzionaria.
Grazie a una reception dotata di display touchscreen, il cliente pu\u00f2 operare in completa autonomia. In pratica egli pu\u00f2 consultare la disponibilit\u00e0 di modelli, selezionare l\u2019auto desiderata, prenotarla per un test drive e farsela consegnare al piano terreno per visionarla e ritirarla.
Grazie ai ricchi contenuti video e agli elementi di interattivit\u00e0 l\u2019esperienza complessiva \u00e8 ricca e completa.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Una strategia indubbiamente coraggiosa che ha fatto parlare di s\u00e9 molte testate e operatori del settore. Una strategia che trova la propria ragione d\u2019essere nell\u2019apprezzamento riscontrato dai clienti, che ora possono valutare il prodotto liberi dall\u2019invadenza tipica dei venditori.\u00a0
Questo \u00e8 solo uno dei tanti esempi dove la tecnologia fa da\u00a0trait d\u2019union<\/em> tra lo shopping online e offline, offrendo una ottimale esperienza multicanale.
I nostri totem touch Kiosk Nice<\/a> e Kiosk One<\/a> possono essere equipaggiati con periferiche e device e abbinati a software dedicati che per una ottimale e completa esperienza omnichannel.<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\"\"<\/a><\/td>\r\n\r\n
Vuoi unire anche tu lo shopping fisico con quello on line?<\/h5>\r\n

Parla con un nostro specialista e scopri i passi giusti per implementare una strategia omnicanale efficace.<\/p>\r\n

 <\/p>\r\nFissa una call<\/span><\/a><\/span>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

 <\/p>\r\n\r\n\r\n\r\n\r\n
\"\"<\/a><\/td>\r\n<\/tr>\r\n
\r\n
Vuoi saperne di piu?<\/h5>\r\n

Parla con un nostro specialista e scopri i passi giusti per implementare una strategia omnicanale efficace.<\/p>\r\n

 <\/p>\r\nFissa una call<\/span><\/a><\/span>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Oggi ci troviamo di fronte a clienti che conoscono le caratteristiche dei prodotti ben prima di recarsi nel punto vendita. Grazie al web, il cliente \u00e8 molto pi\u00f9 informato di prima e ci\u00f2 gli permette di fare valutazioni e scelte di acquisto lontane dal punto vendita.Come unire lo shopping online e offline per una ottimale […]<\/p>\n","protected":false},"author":4,"featured_media":2570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[106],"tags":[7,104,244,105,250],"class_list":["post-1341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel","tag-customer-experience","tag-omnichannel","tag-phygital","tag-retail","tag-totem-interattivi"],"yoast_head":"\r\nUnire shopping online e offline per una ottimale esperienza omnicanale<\/title>\r\n<meta name=\"description\" content=\"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/\" \/>\r\n<meta property=\"og:locale\" content=\"it_IT\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Unire shopping online e offline per una ottimale esperienza omnicanale\" \/>\r\n<meta property=\"og:description\" content=\"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kiosk\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kioskdigitalbranding\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-05-14T06:38:30+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-04-29T15:40:07+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"696\" \/>\r\n\t<meta property=\"og:image:height\" content=\"392\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"kiosk_blog_admin\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@kioskdigitalsig\" \/>\r\n<meta name=\"twitter:site\" content=\"@kioskdigitalsig\" \/>\r\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"kiosk_blog_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/\"},\"author\":{\"name\":\"kiosk_blog_admin\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#\\\/schema\\\/person\\\/35a98db9a5dc4a0d6259e00c62bb876c\"},\"headline\":\"Come unire lo shopping online e offline per una ottimale esperienza omnicanale\",\"datePublished\":\"2019-05-14T06:38:30+00:00\",\"dateModified\":\"2022-04-29T15:40:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/\"},\"wordCount\":478,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ABM.jpg\",\"keywords\":[\"Customer experience\",\"Omnichannel\",\"Phygital\",\"Retail\",\"Totem Interattivi\"],\"articleSection\":[\"Omnichannel\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/\",\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/\",\"name\":\"Unire shopping online e offline per una ottimale esperienza omnicanale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ABM.jpg\",\"datePublished\":\"2019-05-14T06:38:30+00:00\",\"dateModified\":\"2022-04-29T15:40:07+00:00\",\"description\":\"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ABM.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/ABM.jpg\",\"width\":696,\"height\":392},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come unire lo shopping online e offline per una ottimale esperienza omnicanale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/\",\"name\":\"Kiosk\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#organization\",\"name\":\"Kiosk\",\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo_kiosk.svg\",\"contentUrl\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/logo_kiosk.svg\",\"width\":207,\"height\":79,\"caption\":\"Kiosk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/kioskdigitalbranding\\\/\",\"https:\\\/\\\/x.com\\\/kioskdigitalsig\",\"http:\\\/\\\/instagram.com\\\/kiosk_digital_experience\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kiosk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/#\\\/schema\\\/person\\\/35a98db9a5dc4a0d6259e00c62bb876c\",\"name\":\"kiosk_blog_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g\",\"caption\":\"kiosk_blog_admin\"},\"url\":\"https:\\\/\\\/www.kioskdigital.it\\\/blog\\\/author\\\/kiosk_blog_admin\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unire shopping online e offline per una ottimale esperienza omnicanale","description":"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/","og_locale":"it_IT","og_type":"article","og_title":"Unire shopping online e offline per una ottimale esperienza omnicanale","og_description":"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.","og_url":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/","og_site_name":"Kiosk","article_publisher":"https:\/\/www.facebook.com\/kioskdigitalbranding\/","article_published_time":"2019-05-14T06:38:30+00:00","article_modified_time":"2022-04-29T15:40:07+00:00","og_image":[{"width":696,"height":392,"url":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg","type":"image\/jpeg"}],"author":"kiosk_blog_admin","twitter_card":"summary_large_image","twitter_creator":"@kioskdigitalsig","twitter_site":"@kioskdigitalsig","twitter_misc":{"Scritto da":"kiosk_blog_admin","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#article","isPartOf":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/"},"author":{"name":"kiosk_blog_admin","@id":"https:\/\/www.kioskdigital.it\/blog\/#\/schema\/person\/35a98db9a5dc4a0d6259e00c62bb876c"},"headline":"Come unire lo shopping online e offline per una ottimale esperienza omnicanale","datePublished":"2019-05-14T06:38:30+00:00","dateModified":"2022-04-29T15:40:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/"},"wordCount":478,"publisher":{"@id":"https:\/\/www.kioskdigital.it\/blog\/#organization"},"image":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg","keywords":["Customer experience","Omnichannel","Phygital","Retail","Totem Interattivi"],"articleSection":["Omnichannel"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/","url":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/","name":"Unire shopping online e offline per una ottimale esperienza omnicanale","isPartOf":{"@id":"https:\/\/www.kioskdigital.it\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#primaryimage"},"image":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg","datePublished":"2019-05-14T06:38:30+00:00","dateModified":"2022-04-29T15:40:07+00:00","description":"Come unire lo shopping online e offline per una ottimale e completa esperienza omnicanale. Esempi, strumenti e tecnologie digitali Kiosk.","breadcrumb":{"@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#primaryimage","url":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg","contentUrl":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2021\/06\/ABM.jpg","width":696,"height":392},{"@type":"BreadcrumbList","@id":"https:\/\/www.kioskdigital.it\/blog\/come-unire-lo-shopping-online-e-offline-per-una-ottimale-esperienza-omnicanale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kioskdigital.it\/blog\/"},{"@type":"ListItem","position":2,"name":"Come unire lo shopping online e offline per una ottimale esperienza omnicanale"}]},{"@type":"WebSite","@id":"https:\/\/www.kioskdigital.it\/blog\/#website","url":"https:\/\/www.kioskdigital.it\/blog\/","name":"Kiosk","description":"Blog","publisher":{"@id":"https:\/\/www.kioskdigital.it\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kioskdigital.it\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.kioskdigital.it\/blog\/#organization","name":"Kiosk","url":"https:\/\/www.kioskdigital.it\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.kioskdigital.it\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2023\/02\/logo_kiosk.svg","contentUrl":"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2023\/02\/logo_kiosk.svg","width":207,"height":79,"caption":"Kiosk"},"image":{"@id":"https:\/\/www.kioskdigital.it\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kioskdigitalbranding\/","https:\/\/x.com\/kioskdigitalsig","http:\/\/instagram.com\/kiosk_digital_experience\/","https:\/\/www.linkedin.com\/company\/kiosk"]},{"@type":"Person","@id":"https:\/\/www.kioskdigital.it\/blog\/#\/schema\/person\/35a98db9a5dc4a0d6259e00c62bb876c","name":"kiosk_blog_admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c097ba855156f48b9b7288ef0cc02d8fcb802dcb1309d7c3866db3ebcd9efc9a?s=96&d=mm&r=g","caption":"kiosk_blog_admin"},"url":"https:\/\/www.kioskdigital.it\/blog\/author\/kiosk_blog_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":0,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/media\/2570"}],"wp:attachment":[{"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kioskdigital.it\/blog\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}