{"id":110,"date":"2021-10-25T13:47:32","date_gmt":"2021-10-25T13:47:32","guid":{"rendered":"http:\/\/www.kioskdistribuzione.it\/blog\/?p=110"},"modified":"2023-09-11T12:05:18","modified_gmt":"2023-09-11T10:05:18","slug":"digital-signage-e-customer-experience","status":"publish","type":"post","link":"https:\/\/www.kioskdigital.it\/blog\/digital-signage-e-customer-experience\/","title":{"rendered":"Digital signage e customer experience"},"content":{"rendered":"

Quando esaminiamo da vicino il valore della Customer Experience<\/strong> (CX) e il contributo del Digital Signage ad essa, emergono numerosi casi da considerare: alcuni di successo, che hanno dimostrato il suo potenziale e ispirato imitazioni, e altri che, diciamocelo, non hanno proprio funzionato.<\/p>\n

\u00c8 probabile che molti di noi si siano imbattuti in situazioni in cui, in un negozio o di fronte a vetrine digitali<\/a> o pareti video<\/a>, ci siamo trovati di fronte al messaggio “NO SIGNAL<\/strong>” al posto dell’attesa pubblicit\u00e0 del prodotto. Eppure, il Digital Signage si \u00e8 affermato proprio per la sua capacit\u00e0 di trasmettere messaggi efficaci nei luoghi strategici in cui le decisioni vengono prese.<\/p>\n

Tuttavia, nonostante questa sua caratteristica intrinseca, siamo costretti a constatare che vi sono situazioni sfortunate dovute a una scarsa implementazione del Digital Signage.<\/p>\n

Queste situazioni si traducono, in alcuni casi, in opportunit\u00e0 di visibilit\u00e0 e vendita perse e, in altri casi, in un servizio al cliente carente.<\/p>\n

 <\/p>\n

 <\/p>\n

Non trascuriamo la customer experience<\/span><\/h2>\n

L’informazione e la comunicazione sono elementi fondamentali nello scenario attuale, dal momento che viviamo nell’era dell’informazione in real time, con clienti sempre pi\u00f9 veloci nel prendere le decisioni e che si aspettano ormai un servizio sempre on, fatto di informazioni pronte all’uso e di sistemi quindi sempre funzionanti.<\/p>\n

Senza ombra di dubbio imbatterci in un display bloccato o che mostra informazioni obsolete o poco utilizzabili, impatta sulla customer experience. Tuttavia occorre orchestrare bene il tutto e mappare correttamente i vari scenari d’uso, non solo a livello di contenuti e di target audience, ma anche i possibili problemi tecnici.<\/p>\n

Hardware, software e contenuti devono viaggiare insieme. E la manutenzione, quando serve, deve essere veloce e risolutiva il prima possibile. Purtroppo bisogna dire che non tutti i software digital signage lavorano nello tesso modo: certo, permettendo la pubblicazione di contenuti, in remoto, per consentire l’esecuzione programmata degli stessi sulla rete di player connessi, ma \u00e8 il come lo fanno e il quanto bene lo fanno che spesso rivela delle lacune.<\/p>\n

 <\/p>\n

Esperienza e strategia sono fondamentali<\/span><\/h2>\n

Il valore generato da una rete di display e totem digital signage \u00e8 notevole e ampiamente dimostrato da ricerche di mercato.
\nTuttavia Non basta infatti collocare dei display se poi manca una corretta regia. E non basta una buona regia se i dispositivi e il software adottato non offrono flessibilit\u00e0 e funzionalit\u00e0 adatte ad agevolare gli addetti all’aggiornamento dei contenuti.<\/p>\n

\"\"Orchestrare il tutto non \u00e8 semplice, ma l’improvvisazione o l’inesperienza pu\u00f2 fare a volte brutti scherzi.
\nUn software come Dise pu\u00f2 fare la differenza in questi casi e farvi risparmiare davvero tanti problemi. Non per nulla \u00e8 il programma per la gestione dei display nel retail preferito dai global brand.<\/p>\n

La sua capacit\u00e0 di gestione di display multipli dislocati praticamente ovunque, con le sue avanzate funzionalit\u00e0, ne fanno una soluzione ad alta affidabilit\u00e0 e motivo quindi di preferenza.
\nDise richiede un investimento economico davvero piccolo, e assicura in cambio risultati completamente diversi da altri applicativi.<\/p>\n

Molte aziende e brand importanti utilizzano come software di digital signage la piattaforma Dise<\/a> <\/span>per le sue caratteristiche di pubblicazione e di gestione dei palinsesti.
\nDise inoltre \u00e8 perfetto anche per monitor\u00a0digital signage\u00a0con System-on-Chip Android.<\/strong><\/p>\n

Per ritornare al punto di prima, se sei alla ricerca di un software professionale che non mostri il messaggio blu NO SIGNAL quanto manca la connessione, allora Dise \u00e8 la soluzione giusta per te.<\/p>\n

 <\/p>\n

Perch\u00e9 un buon digital signage \u00e8 efficace per il business<\/span><\/h2>\n

Una migliore CX genera un cliente pi\u00f9 fedele, riduce i costi di retention e abbatte il tasso di abbandono (churn rate). Inoltre induce a parlare bene del brand, creando ambasciatori fra i clienti. Tutto questo ha un impatto positivo sui KPI del Marketing.<\/p>\n

Per cui \u00e8 molto importante che il digital signage, visto come touchpoint del customer journey omnicanale<\/strong>, sia configurato per funzionare possibilmente ininterrottamente.<\/p>\n

 <\/p>\n\n\n\n
\"team<\/a><\/td>\n\n
Non perdere tempo. Fissa una live demo.<\/h5>\n

Scopri come Kiosk Dise ti permette di creare engage e relazione di marca con i tuoi fan e consumatori.<\/p>\n

Prenota una live demo e scoprilo nel dettaglio.<\/p>\n

Fissa una demo<\/span><\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n\n\n\n\n
\"team<\/a><\/td>\n<\/tr>\n
\n
Vuoi saperne di piu?<\/h5>\n

Scopri come Kiosk Dise ti permette di creare engage e relazione di marca con i tuoi fan e consumatori.
\nParla con un nostro account e valuta la nostra proposta.<\/p>\n

 <\/p>\n

Fissa una demo<\/span><\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Quando esaminiamo da vicino il valore della Customer Experience (CX) e il contributo del Digital Signage ad essa, emergono numerosi casi da considerare: alcuni di successo, che hanno dimostrato il suo potenziale e ispirato imitazioni, e altri che, diciamocelo, non hanno proprio funzionato. \u00c8 probabile che molti di noi si siano imbattuti in situazioni in […]<\/p>\n","protected":false},"author":4,"featured_media":2657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[7,5,285,24],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage-2","tag-customer-experience","tag-digital-signage","tag-dise","tag-display-2"],"yoast_head":"\r\nDigital signage e customer experience | 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