{"id":8910,"date":"2025-09-10T16:03:30","date_gmt":"2025-09-10T14:03:30","guid":{"rendered":"https:\/\/www.kioskdigital.it\/blog\/?p=8910"},"modified":"2026-02-13T12:46:26","modified_gmt":"2026-02-13T10:46:26","slug":"building-customer-loyalty-mark-roberges-lesson-and-the-role-of-instant-feedback","status":"publish","type":"post","link":"https:\/\/www.kioskdigital.it\/blog\/en\/building-customer-loyalty-mark-roberges-lesson-and-the-role-of-instant-feedback\/","title":{"rendered":"Building Customer Loyalty: Mark Roberge&#8217;s Lesson and the Role of Instant Feedback"},"content":{"rendered":"<p>In today&#8217;s digital economy, based on subscriptions, &#8220;as-a-service&#8221; experiences, and increasingly fluid relationships between brands and consumers, customer loyalty is the true metric that determines a company&#8217;s growth.<\/p>\n<p>Mark Roberge, Harvard professor and former Chief Revenue Officer at HubSpot, explains it clearly: today, it&#8217;s just as easy for a customer to abandon a product as it is to start using it. For this reason, churn (churn) and retention (the ability to retain customers over time) have become central elements of any business strategy.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\">Stable growth or fragile growth?<\/span><\/h2>\n<p>Roberge suggests a different approach than what many companies are used to.<br \/>\nInstead of chasing rapid revenue growth at all costs, it&#8217;s better to first aim for solid retention:<\/p>\n<p>\u2022 Objective: 100% revenue retention.<br \/>\n\u2022 More moderate, but stable growth.<br \/>\n\u2022 Easier scalability over the long term.<\/p>\n<p>The reasoning is simple: if the customer base is solid, scaling becomes natural. Conversely, trying to grow rapidly while losing customers is like filling a leaky bucket.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\">How to create real value for customers<\/span><\/h2>\n<p>According to Roberge, selling should not be seen as an act of generating revenue, but as creating value for the customer, of which revenue is merely a consequence.<\/p>\n<p>This shift in perspective requires three fundamental actions:<\/p>\n<p>1. <strong>Understand what really matters to the customer<\/strong>: analyze the needs, expectations, and experiences that lead them to remain loyal.<\/p>\n<p>2. <strong>Measure leading indicators<\/strong>: it&#8217;s not enough to know that a customer has left; we need to identify early signs that allow us to predict it.<\/p>\n<p>3. Identify the &#8220;<strong>Aha moment<\/strong>&#8220;: the point at which a customer clearly perceives the value of a product or service (for example, the first 2,000 messages sent in Slack or using 5 key HubSpot features within 60 days).<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\">The importance of continuous feedback<\/span><\/h2>\n<p>Another key concept highlighted by Roberge is the need to constantly listen to the voice of the customer.<br \/>\nSome concrete examples:<\/p>\n<p>\u2022 Daily meetings to review sales discovery calls, to understand how customers react.<br \/>\n\u2022 Salespeople as product managers, able to report immediate feedback and influence product improvements.<br \/>\n\u2022 Compensation also tied to customer satisfaction, not just closed sales.<\/p>\n<p>The message is clear: the speed at which a company learns is proportional to the speed with which it listens to and integrates customer feedback.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\">From concept to practice: the role of Kiosk Emoticon<\/span><\/h2>\n<p>All this brings us to a crucial point: how can we collect this feedback quickly, continuously, and reliably?<\/p>\n<p>This is where <a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/emoticon.html\">Kiosk Emoticon<\/a> comes in, the platform designed to give customers a voice in real time:<\/p>\n<p>\u2022 <strong>Instant surveys<\/strong> that can be activated on totems, touch displays, or QR codes.<br \/>\n\u2022 <strong>Advanced statistics<\/strong> to identify trends and leading indicators.<br \/>\n\u2022 <strong>Immediate feedback<\/strong> to understand if you&#8217;re truly offering value.<br \/>\n\u2022 <strong>Data-driven decisions<\/strong> to make immediate course corrections and improve retention.<\/p>\n<p>With a tool like this, you don&#8217;t have to wait months to understand if customers are losing interest: you can find out immediately, the moment they&#8217;re experiencing the experience.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\">Conclusion<\/span><\/h2>\n<p>Roberg&#8217;s lesson is simple yet powerful: true growth comes from retention, not from frenetically acquiring new customers.<br \/>\nAnd retention comes from attentive listening and continuous analysis of feedback.<\/p>\n<p>With solutions like Kiosk Emoticon, any company can transform the &#8220;voice of the customer&#8221; into a competitive advantage:<br \/>\n\u2022 less churn<br \/>\n\u2022 more satisfied customers<br \/>\n\u2022 stronger and more sustainable growth.<\/p>\n<p>Because, ultimately, the future of business isn&#8217;t about &#8220;selling more,&#8221; but about retaining more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital economy, based on subscriptions, &#8220;as-a-service&#8221; experiences, and increasingly fluid relationships between brands and consumers, customer loyalty is the true metric that determines a company&#8217;s growth. Mark Roberge, Harvard professor and former Chief Revenue Officer at HubSpot, explains it clearly: today, it&#8217;s just as easy for a customer to abandon a product as [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[394],"tags":[190],"class_list":["post-8910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-kiosk-emoticon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Building Customer Loyalty: Mark Roberge&#039;s Lesson and the Role of Instant Feedback | Kiosk<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kioskdigital.it\/blog\/en\/building-customer-loyalty-mark-roberges-lesson-and-the-role-of-instant-feedback\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Building Customer Loyalty: Mark Roberge&#039;s Lesson and the Role of Instant Feedback | Kiosk\" \/>\r\n<meta property=\"og:description\" content=\"In today&#8217;s digital economy, based on subscriptions, &#8220;as-a-service&#8221; experiences, and increasingly fluid relationships between brands and consumers, customer loyalty is the true metric that determines a company&#8217;s growth. 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