{"id":6936,"date":"2026-06-01T12:49:02","date_gmt":"2026-06-01T10:49:02","guid":{"rendered":"https:\/\/www.kioskdigital.it\/blog\/the-patient-journey-a-crucial-path-for-hospital-quality\/"},"modified":"2026-08-28T16:11:53","modified_gmt":"2026-08-28T14:11:53","slug":"the-patient-journey-a-crucial-path-for-hospital-quality","status":"publish","type":"post","link":"https:\/\/www.kioskdigital.it\/blog\/en\/the-patient-journey-a-crucial-path-for-hospital-quality\/","title":{"rendered":"The patient journey: a crucial path for hospital quality"},"content":{"rendered":"<p>A patient entering a hospital brings with them expectations that go far beyond the quality of the medical visit. They expect to find the wards without getting lost, not to wait in line for an hour at the counter, and to receive clear answers before and after the service. In short: they expect an experience.<\/p>\n<p>This experience is called <strong>the Patient Journey<\/strong> \u2014the complete patient journey from access to the facility to the post-care phase. And in Italy, today, it has become a pressing issue not only for reasons of perceived quality, but also for specific regulatory requirements and funding opportunities related to the National Recovery and Resilience Plan (PNRR).<\/p>\n<blockquote><p>According to the Digital Innovation in Healthcare Observatory at the Polytechnic University of Milan, 67% of Italian healthcare directors identify patient experience as a strategic priority for the next three years. However, less than 30% of facilities have integrated digital systems across the entire patient journey.<\/p><\/blockquote>\n<p>In this guide, we analyze what the patient journey is, the critical phases to manage, how digital technology is transforming every touchpoint, and\u2014specifically\u2014which Kiosk solutions enable an integrated, efficient, and measurable patient journey.<\/p>\n<blockquote><p>Index<\/p>\n<p><a href=\"#a1\">Definition of the Patient Journey<\/a><br \/>\n<a href=\"#a2\">Examples of Patient Journeys<\/a><br \/>\n<a href=\"#a3\">The 5 critical phases of the patient journey: problems and solutions<\/a><br \/>\n<a href=\"#a4\">The Italian context: PNRR and the digitalization of healthcare<\/a><br \/>\n<a href=\"#a5\">Integration is the real difference: an ecosystem, not isolated solutions<\/a><br \/>\n<a href=\"#a6\">Measurable benefits for Hospital Management<\/a><br \/>\n<a href=\"#a7\">FAQ &#8211; Frequently Asked Questions about the Patient Journey in Hospital<\/a><br \/>\n<a href=\"#a8\">Conclusions: the patient journey is not a project, it is a responsibility <\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a1\"><\/a>What is the Patient Journey?<\/span><\/h2>\n<p>The Patient Journey is the sum of all interactions a patient has with a healthcare provider: from the perception of the need for care to post-treatment follow-up. It&#8217;s not limited to the visit or admission, but includes every touchpoint\u2014physical, digital, telephone\u2014before, during, and after the service is provided.<\/p>\n<p>Unlike traditional clinical quality assessments, the patient journey also considers the experiential dimension: how the patient perceives the wait, orientation, communication, and the simplicity of administrative procedures. It is this perception that determines final satisfaction and, consequently, the facility&#8217;s reputation.<\/p>\n<p>For hospital management, mapping and optimizing the patient journey means intervening on two distinct but interconnected levels:<\/p>\n<ul>\n<li>the operational level \u2014 reduce waiting times, simplify flows, better distribute resources;<\/li>\n<li>the experiential level \u2014 building a coherent, accessible path that is perceived as efficient by the patient and their family members.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a2\"><\/a>Examples of Patient Journeys<\/span><\/h2>\n<p>To better understand the concept, let&#8217;s consider a practical example.<br \/>\nImagine a patient who experiences persistent chest pain and decides to seek medical attention.<\/p>\n<p>Their patient journey will begin with an online search for information about symptoms, followed by a visit to their primary care doctor, diagnostic tests, and potentially a hospital stay for treatment and monitoring.<\/p>\n<p>After discharge, the patient may face follow-up visits and long-term therapies.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a3\"><\/a>The 5 critical phases of the patient journey: problems and solutions<\/span><\/h2>\n<p>The hospital patient journey is divided into five main phases. Each presents specific challenges that digital technology can measurably address.<\/p>\n<div style=\"overflow-x: auto; margin: 2rem 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-radius: 10px; overflow: hidden; font-family: Arial, sans-serif; font-size: 14px;\">\n<thead>\n<tr>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: left; font-weight: bold; width: 16%;\">Phase<\/th>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: left; font-weight: bold; width: 34%;\">Typical problem<\/th>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: left; font-weight: bold; width: 50%;\">Kiosk Solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Pre-access<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Difficulty booking, long waiting times at the CUP, high no-show rate<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\"><a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/buk.html\">Kiosk Buk<\/a> \u2014 multi-channel online booking system with automatic confirmations and SMS\/email reminders<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; color: #ff8400; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Access and reception<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Queues at the counters, overloaded staff, difficult orientation in complex structures<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\"><a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/hydra.html\">Kiosk Hydra<\/a> + <a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/varco.html\">Kiosk Varco<\/a> + <a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/wayfinder.html\">Kiosk Wayfinder<\/a> \u2014 queue management, entry registration, and digital orientation<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Wait<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Perceived long waiting times, lack of real-time information in the waiting room<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\"><a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/hydra.html\">Hydra Kiosk<\/a> (real-time queue display) + <a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage\/display_digital_signage.html\">Digital Signage Kiosk<\/a> \u2014 reduces the perception of waiting time<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; color: #ff8400; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Visit and assistance<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Unattended areas of the facility, difficulty contacting staff in corridors and wards<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\"><a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/livehospital.html\">Kiosk Live Hospital<\/a> \u2014 remote video assistance via touch kiosk, designed for frail and elderly users<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; font-weight: bold; vertical-align: top;\">Post-care and follow-up<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; vertical-align: top;\">No structured feedback collected upon exit, loss of relationship after discharge<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; vertical-align: top;\"><a style=\"color: #ff8400; text-decoration: none; font-weight: 400;\" href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/emoticon.html\">Kiosk Emoticon<\/a> \u2014 Instant survey with emoticons to measure exit satisfaction, with real-time dashboard<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Let&#8217;s analyze each phase in detail.<\/p>\n<h3>Phase 1 \u2014 Pre-access: booking is already part of the experience<\/h3>\n<p>The patient journey begins before the patient even steps foot in the hospital. Online research, appointment scheduling, confirmation communications, and reminders all contribute to the first impression of the facility.<\/p>\n<p>The most common problem at this stage is fragmentation: congested telephone CUPs, an unintuitive online portal, and a lack of automatic reminders. The result is a high no-show rate\u2014over 20% in some facilities\u2014which generates significant direct and indirect costs.<\/p>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/buk.html\">Kiosk Buk<\/a> \u2014 a multi-channel online booking system that integrates a calendar, automatic confirmations, SMS\/email reminders, and cancellation management. It reduces no-shows and reduces the load on the CUP.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Phase 2 \u2014 Access and welcome: the first physical contact is crucial<\/h3>\n<p>Admission to the hospital is the most stressful moment for patients. They find themselves in an unfamiliar, often anxious environment, needing to find their way around and complete administrative procedures as quickly as possible.<\/p>\n<p>At this stage, three distinct problems are concentrated, requiring three distinct solutions:<\/p>\n<ul>\n<li>Queues at the counters. Queues at the check-in counters generate waits that are perceived as unfair and demotivating.<\/li>\n<li>Orientation. Orientation in large facilities, spread across multiple floors and pavilions, causes stress and delays.<\/li>\n<li>Entrance registration. Entrance registration is often still paper-based, posing security and inefficiency risks.<\/li>\n<\/ul>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/hydra.html\">Kiosk Hydra<\/a> \u2014 a queue and flow management system that distributes patients to available counters, shows real-time waiting times on digital displays, and optimizes staff workload.<\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/wayfinder.html\">Kiosk Wayfinder<\/a> \u2014 an interactive digital wayfinding system that guides patients throughout the facility through touch screen kiosks, interactive maps, and real-time updateable digital signage.<\/p><\/blockquote>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/varco.html\">Kiosk Varco<\/a> \u2014 a GDPR-compliant digital entry registration system that replaces paper registers and enables real-time access control.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Stage 3 \u2014 Waiting: Perceived time is different from real time<\/h3>\n<p>The waiting room is one of the most critical touchpoints in the patient journey. International studies show that perceived waiting time\u2014what patients remember as &#8220;the wait&#8221;\u2014can be significantly reduced through real-time information and relevant content on screens.<\/p>\n<p>A patient who is informed about how long they will have to wait and why, and who in the meantime receives useful information (health advice, updates on services, directions to departments), experiences the wait in a radically different way than someone who sits in silence with no guidance.<\/p>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage\/display_digital_signage.html\">Digital Signage Kiosk<\/a> \u2014 a network of digital displays for waiting rooms that displays queue status, clinical information, and facility communications in real time. It reduces the perception of wait time and improves the atmosphere in the room.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Phase 4 \u2014 Visit and assistance in the facility: monitor every point without increasing staffing<\/h3>\n<p>In a large hospital\u2014spread across multiple wards, floors, and departments\u2014guaranteeing immediate care in every area with physical staff is operationally impossible. Corridors, transit areas, and specialist departments during night shifts: there are always unattended areas where a patient or visitor could encounter difficulties.<\/p>\n<p>This criticality generates negative experiences that the patient memorizes as a symbol of the entire structure: &#8220;no one helped me&#8221;, &#8220;I didn&#8217;t know where to go&#8221;, &#8220;I couldn&#8217;t find anyone to ask&#8221;.<\/p>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/livehospital.html\">Kiosk Live Hospital<\/a> \u2014 a virtual help desk platform with video calling that allows patients and visitors to contact a remote operator in real time via touch screen kiosks located in corridors and unattended areas. The operator answers from any location in the facility. The interface is designed for users with limited mobility, the elderly, and those with limited digital capabilities.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3>Phase 5 \u2014 Post-care: Structured feedback closes the loop<\/h3>\n<p>The moment of discharge or leaving the facility is the last impression a patient will take with them. It&#8217;s also the moment they&#8217;re most likely to express their opinion on their experience\u2014positive or negative.<\/p>\n<p>Collecting this feedback in a structured, immediate, and aggregated way is essential for two reasons: to continuously improve internal processes, and to demonstrate to regulatory authorities and citizens that the organization measures and addresses perceived quality.<\/p>\n<blockquote><p><span style=\"font-size: 8pt;\">LEARN MORE<\/span><br \/>\n<a href=\"https:\/\/www.kioskdigital.it\/EN\/digital_signage_solutions\/emoticon.html\">Kiosk Emoticon<\/a> \u2014 an instant survey system based on emoticons and smileys that measures patient satisfaction upon exit in seconds. The data is aggregated into real-time dashboards, allowing management to identify areas for improvement and take rapid action.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a4\"><\/a>The Italian context: PNRR and the digitalization of healthcare<\/span><\/h2>\n<p>The digitalization of the patient journey in Italy is not just a strategic choice\u2014it is a concrete funding opportunity. The National Recovery and Resilience Plan (PNRR) has dedicated Mission 6 to healthcare, with approximately \u20ac15.6 billion allocated to reform and strengthen the national healthcare system.<\/p>\n<p>Among the planned investments, those related to the digitalization of hospital processes and improving the patient experience are priorities. Specifically:<\/p>\n<ul>\n<li>Investment 1.2 involves the digital transformation of the NHS, including booking systems, telemedicine, and patient flow management;<\/li>\n<li>Investment 1.3 is dedicated to strengthening local care and digitalizing access processes;<\/li>\n<li>National targets require facilities to document improvements in patient experience as an outcome indicator.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p>Practical implication<\/p>\n<p>For healthcare directors and facility managers, this means that the adoption of digital technologies for the patient journey can no longer be postponed: it is a condition for accessing funds and for meeting the reporting targets set by the Plan.<\/p><\/blockquote>\n<p>Kiosk supports healthcare facilities in the design and implementation of these systems, with certified solutions that can be integrated with existing IT infrastructure (HIS, CUP, hospital ERP) and are suitable for public procurement procedures through Consip and MePa.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a5\"><\/a>Integration is the real difference: an ecosystem, not isolated solutions<\/span><\/h2>\n<p>The weakness of most hospital digitalization projects isn&#8217;t technology\u2014it&#8217;s fragmentation. An online booking system that doesn&#8217;t communicate with the queue management system. A wayfinder that doesn&#8217;t know which clinics are open in real time. A feedback system that collects data but doesn&#8217;t share it with management in a usable way.<\/p>\n<p>Real value is achieved when systems communicate with each other and form a coherent ecosystem throughout the patient journey. Here&#8217;s how it works in practice with Kiosk solutions:<\/p>\n<blockquote><p>An example of an integrated path<\/p>\n<p>Patients book their appointment via Kiosk Buk and receive a confirmation with a QR code. On the day of their appointment, they register at a Kiosk Varco kiosk with their QR code at the hospital entrance. The Kiosk Hydra system automatically directs them to the correct queue, and the display in the waiting room shows their number and estimated time. If they need guidance, the Kiosk Wayfinder kiosk shows them the route. If they&#8217;re in an unattended area and need assistance, they use the Kiosk Live Hospital kiosk to video call an operator. Upon exiting, a Kiosk Emoticon kiosk asks them to rate their experience for three seconds. Hospital management monitors everything via integrated dashboards.<\/p><\/blockquote>\n<p>This isn&#8217;t a futuristic scenario. It&#8217;s the type of project Kiosk designs and implements with Italian healthcare facilities, always starting with an analysis of existing flows and building solutions tailored to the organization.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a6\"><\/a>Measurable benefits for Hospital Management<\/span><\/h2>\n<p>Patient journey optimization isn&#8217;t an investment in &#8220;soft values.&#8221; It produces measurable results across operational, financial, and reputational indicators that management can share with the board and report to funding agencies.<\/p>\n<div style=\"overflow-x: auto; margin: 2rem 0;\">\n<table style=\"width: 100%; border-collapse: collapse; border-radius: 10px; overflow: hidden; font-family: Arial, sans-serif; font-size: 14px;\"><!-- INTESTAZIONE --><\/p>\n<thead>\n<tr>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: left; font-weight: bold; width: 34%;\">Impact area<\/th>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: left; font-weight: bold; width: 40%;\">KPI measured<\/th>\n<th style=\"background-color: #ff8400; color: #ffffff; padding: 12px 16px; text-align: center; font-weight: bold; width: 26%;\">Typical result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Queue Management<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Reduction in average waiting time<\/td>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; border-bottom: 1px solid #eeeeee; text-align: center; font-weight: bold; vertical-align: top;\">\u221225 \/ 40%<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">No-show<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">No-show rate<\/td>\n<td style=\"background-color: #ffffff; color: #ff8400; padding: 12px 16px; border-bottom: 1px solid #eeeeee; text-align: center; font-weight: bold; vertical-align: top;\">\u221215 \/ 30%<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Patient satisfaction<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Post-visit NPS \/ CSAT<\/td>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; border-bottom: 1px solid #eeeeee; text-align: center; font-weight: bold; vertical-align: top;\">+20 \/ 35 points<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Counter efficiency<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Requests handled per operator\/day<\/td>\n<td style=\"background-color: #ffffff; color: #ff8400; padding: 12px 16px; border-bottom: 1px solid #eeeeee; text-align: center; font-weight: bold; vertical-align: top;\">+15 \/ 25%<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; font-weight: bold; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Access security<\/td>\n<td style=\"background-color: #f9f9f9; color: #1a1a1a; padding: 12px 16px; border-bottom: 1px solid #eeeeee; vertical-align: top;\">Attendance tracking in the facility<\/td>\n<td style=\"background-color: #f9f9f9; color: #ff8400; padding: 12px 16px; border-bottom: 1px solid #eeeeee; text-align: center; font-weight: bold; vertical-align: top;\">100% digital<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; font-weight: bold; vertical-align: top;\">Structured feedback<\/td>\n<td style=\"background-color: #ffffff; color: #1a1a1a; padding: 12px 16px; vertical-align: top;\">Instant survey response rate<\/td>\n<td style=\"background-color: #ffffff; color: #ff8400; padding: 12px 16px; text-align: center; font-weight: bold; vertical-align: top;\">65 \/ 85%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>In addition to operational KPIs, the adoption of digital systems for the patient journey has a direct impact on:<\/p>\n<ul>\n<li><strong>Compliance.<\/strong> Regulatory compliance: compliance with Legislative Decree 81\/08 for access traceability, GDPR for visitor and patient data management.<\/li>\n<li><strong>Accreditation.<\/strong> JCI\/ISO Accreditation: Satisfaction tracking and flow management systems are explicit requirements in international accreditation processes.<\/li>\n<li><strong>Reputation.<\/strong> Online reputation: a positive patient journey reduces negative reviews on portals like Dove e Come and on Google Maps, with a direct impact on patient choice.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a7\"><\/a>FAQ &#8211; Frequently Asked Questions about the Patient Journey in Hospital<\/span><\/h2>\n<h3>What is the Patient Journey in healthcare?<\/h3>\n<p>The Patient Journey is a patient&#8217;s complete journey through the healthcare system: from the perception of the need for care, to booking, to accessing the facility, to the visit or hospitalization, up to post-treatment follow-up. It includes every physical and digital interaction with the facility. Optimizing it means addressing every touchpoint to reduce stress, shorten wait times, and improve overall patient satisfaction.<\/p>\n<h3>Why is the Patient Journey important for a hospital?<\/h3>\n<p>Because patient satisfaction depends not only on the clinical quality of care, but on the quality of the entire experience. A facility with excellent medical quality but a poorly managed patient journey receives negative reviews, loses patients, and struggles to attract qualified staff. Furthermore, accreditation systems (JCI, ISO 9001) and AGENAS guidelines require systematic measurement of patient experience as a quality indicator.<\/p>\n<h3>What technologies improve the patient journey in hospital?<\/h3>\n<p>The key technologies are: online booking systems (to reduce no-shows and simplify access), queue management systems (to reduce waiting times at counters), digital wayfinding systems (for orientation within the facility), remote video assistance (to monitor unmanned areas), digital signage (to provide information in the waiting room), and instant surveys (to collect exit feedback). The value is multiplied when these systems are integrated with each other.<\/p>\n<h3>What does the PNRR provide for hospital digitalization?<\/h3>\n<p>Mission 6 of the PNRR has allocated approximately \u20ac15.6 billion to healthcare. Investments under M6C1 (proximity care) and M6C2 (NHS innovation) explicitly include the digitalization of patient access, booking, and management processes. Facilities that adopt digital patient journey systems are eligible for this funding and must document the results achieved in terms of improved patient experience.<\/p>\n<h3>How is patient satisfaction measured in hospital?<\/h3>\n<p>The main methods are: instant surveys with emoticons or smileys (immediate outgoing feedback), NPS (Net Promoter Score) questionnaires administered via SMS\/email after the visit, CSAT (Customer Satisfaction Score) collected via kiosks or tablets in the waiting room, and online review analysis. The most effective method for real-time data collection is the physical instant survey, which achieves response rates between 65 and 85%, compared to 5-15% for questionnaires sent via email.<\/p>\n<h3>How much does it cost to digitize the patient journey in a hospital?<\/h3>\n<p>The cost depends on the size of the facility, the number of touchpoints to be managed, and the level of integration with existing information systems. Kiosk works on modular projects: you can start with a single system (for example, queue management) and gradually expand the ecosystem. For facilities that access PNRR funds or regional calls for proposals, part of the investment can be covered by public funding. The first step is always an analysis of existing flows, which Kiosk offers in a consultancy format.<\/p>\n<h3>Do Kiosk systems integrate with existing hospital management software?<\/h3>\n<p>Yes. Kiosk solutions are designed with open architecture and support REST API integration with leading HIS (Hospital Information Systems), CUP software, and accreditation management platforms. The Kiosk technical team manages the integration project in collaboration with the facility&#8217;s data center.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff8a00;\"><a id=\"a8\"><\/a>Conclusions: the patient journey is not a project, it is a responsibility <\/span><\/h2>\n<p>Optimizing the patient journey isn&#8217;t optional for Italian healthcare providers that want to remain competitive and compliant. It&#8217;s a responsibility to patients\u2014who deserve an experience worthy of the clinical quality they receive\u2014and to the organization, which can function better with more predictable flows, intelligently distributed resources, and data for decision-making.<\/p>\n<p>Technology alone isn&#8217;t enough. You need a partner who can design it based on the facility&#8217;s real-world flows, integrate it with existing systems, and support its adoption by staff. Kiosk does just that, with 30 years of experience in healthcare, administrative, and corporate environments.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- CTA KIOSK CON FORM HUBSPOT INLINE --><\/p>\n<div class=\"kiosk-cta-call\">\n<div class=\"kiosk-cta-call-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.kioskdigital.it\/blog\/wp-content\/uploads\/2026\/07\/cta_66.webp\" alt=\"Kiosk Consultant\" width=\"560\" height=\"500\" \/><\/div>\n<div class=\"kiosk-cta-call-content\">\n<h4>Talk to a Kiosk Consultant<\/h4>\n<div class=\"kiosk-cta-call-text\">Are you planning a patient journey optimization project at your facility? Let&#8217;s talk. Our team can analyze your existing flows and advise you\u2014with no obligation\u2014which interventions will have the greatest impact in the shortest time. Schedule a call with one of our consultants.<\/div>\n<p><button id=\"kiosk-apri-form\" class=\"kiosk-cta-call-button\" type=\"button\" aria-expanded=\"false\" aria-controls=\"kiosk-hubspot-call\"><span class=\"kiosk-cta-call-label\">Book a call<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<div id=\"kiosk-hubspot-call\">\n<div class=\"kiosk-hubspot-header\">\n<h4>Tell us about your project<\/h4>\n<p><button id=\"kiosk-chiudi-form\" type=\"button\" aria-label=\"Chiudi il form\">\u00d7<\/button><\/p>\n<\/div>\n<div id=\"kiosk-hubspot-form\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Cos'\u00e8 il Patient Journey in ambito sanitario?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Il Patient Journey \u00e8 il percorso completo di un paziente attraverso il sistema sanitario: dalla percezione del bisogno di cure, alla prenotazione, all'accesso in struttura, alla visita o ricovero, fino al follow-up post-trattamento. Include ogni interazione fisica e digitale con la struttura. Ottimizzarlo significa intervenire su ogni touchpoint per ridurre lo stress, i tempi di attesa e migliorare la soddisfazione complessiva del paziente.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Perch\u00e9 il Patient Journey \u00e8 importante per un ospedale?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Perch\u00e9 la soddisfazione del paziente dipende non solo dalla qualit\u00e0 clinica delle cure, ma dalla qualit\u00e0 dell'intera esperienza. Una struttura con ottima qualit\u00e0 medica ma patient journey mal gestito riceve recensioni negative, perde pazienti e fatica ad attrarre personale qualificato. Inoltre, i sistemi di accreditamento JCI, ISO 9001 e le linee guida AGENAS richiedono la misurazione sistematica della patient experience come indicatore di qualit\u00e0.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Quali tecnologie migliorano il percorso paziente in ospedale?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Le tecnologie principali sono: sistemi di prenotazione online, sistemi di gestione delle code, sistemi di wayfinding digitale, video assistenza remota, digital signage e instant survey. Il valore si moltiplica quando questi sistemi sono integrati tra loro.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Cosa prevede il PNRR per la digitalizzazione ospedaliera?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"La Missione 6 del PNRR ha stanziato circa 15,6 miliardi di euro per la sanit\u00e0. Gli investimenti M6C1, assistenza di prossimit\u00e0, e M6C2, innovazione del SSN, includono la digitalizzazione dei processi di accesso, prenotazione e gestione dei pazienti. Le strutture che adottano sistemi digitali per il patient journey possono accedere a questi finanziamenti e devono documentare i risultati raggiunti in termini di miglioramento della patient experience.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Come si misura la soddisfazione del paziente in ospedale?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"I metodi principali sono: instant survey con emoticon o smiley, questionari NPS somministrati via SMS o email dopo la visita, CSAT raccolto tramite totem o tablet in sala d'attesa e analisi delle recensioni online. 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They expect to find the wards without getting lost, not to wait in line for an hour at the counter, and to receive clear answers before and after the service. In short: they expect an experience. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[323],"tags":[225,190,180,327,298,212],"class_list":["post-6936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patient-journey-en","tag-kiosk-buk-en","tag-kiosk-emoticon","tag-kiosk-hydra-en","tag-kiosk-live-hospital-en","tag-kiosk-wayfinder-en","tag-videowall-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>The patient journey: a crucial path for hospital quality | Kiosk<\/title>\r\n<meta name=\"description\" content=\"Digital tools and innovative solutions for a more efficient, personalized and accessible patient experience.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kioskdigital.it\/blog\/en\/the-patient-journey-a-crucial-path-for-hospital-quality\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The patient journey: a crucial path for hospital quality\" \/>\r\n<meta property=\"og:description\" content=\"For hospital managers, understanding and effectively managing the patient journey is crucial. 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