{"id":3539,"date":"2019-05-15T14:01:07","date_gmt":"2019-05-15T12:01:07","guid":{"rendered":"https:\/\/www.kioskdigital.it\/blog\/omnichannel-strategies-to-combine-physical-and-digital-stores\/"},"modified":"2022-04-29T12:04:58","modified_gmt":"2022-04-29T10:04:58","slug":"omnichannel-strategies-to-combine-physical-and-digital-stores","status":"publish","type":"post","link":"https:\/\/www.kioskdigital.it\/blog\/en\/omnichannel-strategies-to-combine-physical-and-digital-stores\/","title":{"rendered":"Omnichannel strategies to combine physical and digital stores"},"content":{"rendered":"

The definition of omnichannel strategies to combine physical and digital stores today represents the center of the digital transformation of Italian and international retailers.
\n<\/span>Especially for retailers with networks, the key word has become integration and omnichannel, that is to make the consumer experience an exhaustive shopping experience within the point of sale, which integrates and coherently continues the experiences made online and those in progress.<\/span><\/p>\n

In practice, the adoption of a marketing strategy that focuses on the customer and provides integrated and personalized experiences on all touch points.<\/span>
\nA<\/span> SalesForce<\/a> study<\/span><\/span> shows that 79% of customers are willing to gladly share their data and relevant information, in exchange for a personalized interaction<\/strong> that makes them feel the company is attentive to their needs.<\/span>
\nThe same study also shows that 80% of customers declare that the experience lived during the customer journey<\/strong> has the same importance as the products or services that the company offers.<\/span><\/p>\n

These are data that must make us think, if we want to implement an omnichannel marketing strategy.<\/span>
\nThanks to digital technologies provided for example by touchscreen totems<\/a> or self-service kiosks enabled for payment transactions, many companies provide a unique and continuous experience, which starts online and continues in the store or vice versa, and which allows you to collect useful data for marketing, storage and sales forecasts. A speech that also applies to services, such as the case of MSC on board its cruise ships.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\"totem<\/p>\n

 <\/p>\n

For other companies, the use of digital signage<\/a><\/span> has proven successful<\/span> . Let’s see, for example, the use of large network-controlled displays, with the specific purpose of sending content and calls to action to the consumer.<\/span>
\nIn this way, hot spots are defined within the various areas of the store where to communicate the right message, to the right target, at the right time.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Advantages of Digitals Signage in numbers<\/span><\/h2>\n

Digital signage within the point of sale generates a multiplicity of advantages<\/strong> that deserve careful study.<\/span><\/p>\n

According to Asus \/ Nielsen data, digital signage ensures:<\/span><\/p>\n